Interactivity
This article will explore interactivity as it applies to online web series and [ARG]s. For a description of the broader use of the term interactivity see the Wikipedia article [1].
Definition
According to the dictionary interactive is defined as:
- 1 : mutually or reciprocally active
- 2 : of, relating to, or being a two-way electronic communication system (as a telephone, cable television, or a computer) that involves a user's orders (as for information or merchandise) or responses (as to a poll)
- in·ter·ac·tive·ly adverb
Types of interactivity
There are 3 basic levels of interactivity that can take place in any web series/ARG:
1. Interaction between viewers/players and the story itself. An example of this would be the fan decision on whether or not Bree/Daniel should go to Jonas's house.
Within this category there are three basic levels of interactivity:
a) The outcome of the interactivity is essentially pre-determined and the goal is to create the illusion of participation. This is commonly called "on rails"[2].
b) There are "multiple paths built" into the story/ARG and the outcome is genuinely dependent on the views/players participation. This is the typical design used in DVD games and ARGs.
c) The interactivity is "dynamic". The story may have been laid out with multiple paths similar to (b) but there is a capacity to take it in an entirely new and unexpected direction as needed.
2. Interaction between viewers/players and the characters that does not have any significant impact on the story. An example of this would be the "battle rap" series of videos surrounding the Maddison Atkins story.
3. Interactions between the viewers/players that has a tangential relationship to the web series/ARG but does not specifically affect the story or characters. An example of this would be the creation of the concept of Lonelypirates15 by fans on Lonelygirl15 comments.
Interactive Tools
Live chat
A number of chat platforms have been used for live chat. These include Userplane, IRC, NowLive and a custom software chat implemented by LG15. The main problem with live chat is one of scalability. IRC chat proved extremely effective in Chatper 1 of Maddison Atkins. The small number of players allowed for an intimate atmosphere and very personal one on on interaction. In a recent LG15 chat on IRC the larger number of participants who were not so familiar with IRC protocol led to the non character participants being "devoiced" and this would appear to contradict the idea of interactivity. In essence the chat was reduced to an evolution of the narrative by a discussion between the characters.
Comments
Discussion Boards
Social Networking sites
ARGs
Puzzles
