Interactivity
This article will explore interactivity as it applies to online web series and ARGs. For a description of the broader use of the term interactivity see the Wikipedia article [1].
There are 3 basic levels of interactivity that can take place in any web series/ARG:
1. Interaction between viewers/players and the story itself. An example of this would be the fan decision on whether or not Bree/Daniel should go to Jonas house.
2. Interaction between viewers/players and the characters that does not have any significant imparct on the story. An example of this would be the "battle rap" series of videos surrounding the Maddison Atkins story.
3. Interactions between the viewers/players that has a tangential relationship to the web series but does not specifically affect the story or characters. An example of this would be the creation of the concept of Lonelypirates15 by fans on Lonelygirl15 comments.
