Neutrogena
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On June 19, 2007, it was announced that Neutrogena and Lonelygirl15 had struck an innovative promotional deal. A new character to join the show, Isaac Gilman, will also written into the script as an employee of Neutrogena. This deal was reached after CAA approved Neutrogena to negotiate a tie in between their cosmetic products and the show. According to the article in Variety which first broke the story, Gilman will be "a 22-year-old scientist who helps the series' lead characters create a serum in order to thwart an evil org known as the Order."