On June 19, 2007, it was announced that Neutrogena and lonelygirl15 had struck an innovative promotional deal. A new character would be written into the script as an employee of Neutrogena. This deal was reached after CAA approached Neutrogena to propose a tie-in between their cosmetic products and the show. According to the article in Variety which first broke the story, the new character will be "a 22-year-old scientist who helps the series' lead characters create a serum in order to thwart an evil org known as the Order." This character is Spencer Gilman.